Crib to Grid was born from a deep love for cars, racing, and motorsports—and the desire to share that passion with the next generation. As a wife-and-husband team of auto enthusiasts, our journey took a new turn when we welcomed our daughter, Emma. We wanted a way to pass down the excitement, joy, and lifelong enthusiasm for motorsports that shaped our own lives.

With over a decade of experience as an engineer in both OEM and professional motorsports, plus countless weekends spent racing in time trials, time attack, and endurance events, Dad brings firsthand knowledge of the track. Mom fuels the vision, ensuring that our brand inspires families to start their own motorsports traditions from day one.

Crib to Grid is more than a brand—it's a movement to spark a love for cars and racing in the next generation. Whether you're a seasoned racer, a weekend warrior, or simply a car-loving parent, welcome to the family. Let’s build the future of motorsports, one little gearhead at a time!